What is Search Engine Optimisation?

What is Search Engine Optimisation Really?

Many web design companies add this term to the services they provide. They think it means designing the site so that it is friendly to what Google is looking for. The owner of the site (unless informed) thinks that web developer will make the site in a way that makes it come up in front of the competition for the products or services they provide.

How about the Truth about Search Engine Optimisation?

A web designer would have you think that he has to do, is design the page in the right way, and you will appear at the top of the results. This can appear logical to the business owner.

But….. What is the real truth…. On page: (how the site is designed) is approximately on 20% of what actually makes sites come up first in the results. In some cases you can actually do everything wrong on your site, and because of other factors, you site appears high.

Competition and “votes” are the difference.

See Google has been ripped off before by sites being designed by webmasters, that have added items to the pages, that do not relate to that site. Therefore they created a system where other peoples opinions count “more” than your own.

This means that when another web page, links to your site, this counts as a “vote” for your site.  If the text in the link says “dog collars” - then Google is starting to think your site is about dog collars.

Now the quality and amount of the links is a factor, but you get the idea. Remember also that Google looks at individual pages, so if you have a large site, with many pages, if you are not linking to your home page with the keyword (The search term you want to found under) …you are already missing out.

I have seen this many times before…..and also other things some designers do, don’t allow Google to find parts of the site.

So What is the First Step to getting to the top of Google?

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