All you have to do first is to see if your site is listed: Use this command in the Google search box:

site:http://www.yoursitename.co.nz

(this also tells you how many pages you have listed in Google)

Then all you need to do is list your site online, in sites like UBD, yellow pages or finda. This will help you get listed however it will not get you “found” in the top rankings in Google.

To find out more this- get a Free Site Review and you may be surprised at what your web designed has NOT done. I always find at lease 5 extra changes you can make to your site to make it more visible in Google.

Many web design companies add this term to the services they provide. They think it means designing the site so that it is friendly to what Google is looking for. The owner of the site (unless informed) thinks that web developer will make the site in a way that makes it come up in front of the competition for the products or services they provide.

How about the Truth about Search Engine Optimisation?

A web designer would have you think that he has to do, is design the page in the right way, and you will appear at the top of the results. This can appear logical to the business owner.

But….. What is the real truth…. On page: (how the site is designed) is approximately on 20% of what actually makes sites come up first in the results. In some cases you can actually do everything wrong on your site, and because of other factors, you site appears high.

Competition and “votes” are the difference.

See Google has been ripped off before by sites being designed by webmasters, that have added items to the pages, that do not relate to that site. Therefore they created a system where other peoples opinions count “more” than your own.

This means that when another web page, links to your site, this counts as a “vote” for your site.  If the text in the link says “dog collars” - then Google is starting to think your site is about dog collars.

Now the quality and amount of the links is a factor, but you get the idea. Remember also that Google looks at individual pages, so if you have a large site, with many pages, if you are not linking to your home page with the keyword (The search term you want to found under) …you are already missing out.

I have seen this many times before…..and also other things some designers do, don’t allow Google to find parts of the site.

So What is the First Step to getting to the top of Google?

Request a Free No Obligation Site Review

Now that question can be answered a few ways….

1. Whats does the business owner online think it is?

Here is what most business owners may answer:

“SEO or Search Engine Optimisation is when a computer geek does some things to my website so that it comes up in Google”

But this is really the expected “outcome”

1. What do web designers mostly thing SEO is?

They would mostly answer:

“Adding meta tags to the code of the pages when the site is almost finished”

Neither is right, however the outcome should always be in mind, which is:

“Get the site more traffic, generate more leads, make more sales, make the business more money.”

So What is the First Step?

Request a Free No Obligation Site Review

I also email, once a week to those who have a copy of the ebook, about the new developments of marketing online. Also how I have helped others.

Please feel free to comment (good and bad) and tell me what would help you most with your site.

Paul

I recommend spending a large focus of getting a top search engine ranking on getting incoming links to your site.

You need to be getting Text Links to your site. Now many experts suggest that you should Mixthe text in the links. This is a slightly misleading statement, which if done wrong,  can slow any ranking down.

Let me show you what I mean. Lets say that I sell dog clothes online and I looking to be ranked for dog clothes or dog clothing. You could varied the links to my site like this:

1. dog clothes
2. dog clothing
3. designer dog clothing
4. small dog clothes
5. buy dog clothing

See some of the links say dog clothing, some say dog clothes. This in itself in confusing Google –I like to make it simple for them to understand what my site is about.

Do you sell dog clothing or dog clothes?
Should you rank for dog clothes or dog clothing?

See to rank high for any term, the majority of the links need to say the same thing or almost the same. Firstly lets focus our target aim:

Goal:  Rank Top 10 for Dog Clothes

Using this thought, they way you would mix up your back link text would be as follows:

1. Dog Clothes
2. Designer Dog Clothes
3. Small Dog Clothes
4. Extra Large Dog Clothes

Sure others will link to your site with different text, but ideally if you sell dog clothes, would most of the links have say “Dog Clothes” as part of the link?

Would this make sense from a human AND Google point of view?

Also by the way this is not the same: “Dog in Large Clothes” – The keywords are separated.

Keep this is mind when you are seeking links. And remember that focused effort is what will get results over time.

Please talk back to me and post questions here.

Paul

Check out Traffic Builder for hand free link building to a top ranking

Article Marketing

Simple fact with this way is that Google (and Yahoo for that matter) have decided that too many people are flooding the net with the same articles.

So the submission of the same article into 500 article directories or placing it on other sites, doesn’t create 500 backlinks to your site.

In a recent test using one site with no other promotion methods, 300 links were created in articles, across 150 different sites.

This was using the same article. I know the article was placed, because in the process I used, I was able to click on a link to go to each page and see the article live online.

Now approximately 1 month later, how many links actually show up?

In Google - none (using the command link:http://www.mysite.com/) – which is normal. Google doesn’t show all the back links to a site.

However the links show up in Yahoo: 117 links at current count

This could be referred to as “duplicate content ”- but really that name is wrong, Google has recognized, indexed and sees the pages, so its not a matter of the duplicate, but more of seeing the links and recognizing the value of them.

So could it be, the quality of the page, that holds the article, which then links to your site

If more pages link to article page, that would increase the quality of the page in Googles and Yahoos eyes

Therefore increasing the quality of the link to your site- and make more likely to be counted

A higher quality page link to your site, therefore the page links are worth being found and counted as a link to your site. So what if you increase the chances of getting recognized links to your site, by increasing the power of the article(or page) linking to your site.

I have been testing out a process that may be very helpful in doing just that. It’s still at it’s early stages, but you could get some good benefit from it.

It’s using RSS – (Real Simple Syndication) RSS is something that is part of most blogs, and if you have even looked at any news site, they use RSS feeds- which allows you to keep up with the latest happenings.

I use my own “Google page” which has all my feeds on it:

This allows you to click on any RSS feed button, and insert it directly in the page. I then set it as my start page each day, that way I quickly get the updated information.

Word of warning….. you can quickly spend many hours surfing new feeds/information.

But what if you don’t have your own blog, can you get some benefits from RSS for links to a normal site?

Yes. Services are appearing that will allow you to have your own RSS feed. Which can give a normal site some of the benefits of a blog.

Check out this site:

http://friendfeed.com/bellydancing

(You will need to create a free account to try it out)

Using the link command, at the above site, you can add normal site to it, like I have.

This is a search engine friendly way of building links to a normal site.

You will see a little orange button:

“Other ways to read this” That’s your RSS feed for you page at this site.

Now you have an RSS Feed which you can also promote via other methods like RSS submissions to other sites which host only RSS feeds. These sites are called RSS Aggregators, which hold nothing but RSS feeds, which would then link to YOUR site.

There is nice big list here:

http://www.rss-specifications.com/rss-submission.htm

Using this list, now you are promoting a page that links to your site. Plus you add your feed to facebook sites, Squidoo sites (which also have RSS feeds) etc

Also (and this is where it becomes interesting) any article submission to ezinearticles.com, will have a Author RSS feed associated to it. For example my Feed from ezinearticles.com is:

http://ezinearticles.com/members/rss/Paul-J-Easton.xml

Now I use this link to my Friend feed page using “insert blog” .

Now every time you post a new article at ezinearticles.com, you are creating new links to your own site (from the article) and links to the article on ezine articles from the FriendFeed site

Put this together with that your friend feed site has new content as well, which will be updated on the other sites you have submitted your RSS feed too as well.

I happen to see friend feed also featured in part of John Reeses Traffic Secrets 2

I have yet to conduct a conclusive test on this process, but so far its making good sense. Hope this helps