Many website owners don’t understand the “process”.

What do I mean by the process?

It’s what can or should happen at a website and it’s broken down to a few steps:
1.    What do you want your visitors to do?  I call it the MWA – Most Wanted Action. Now you can have more than one but you have to identify them.

The simplest answer can just be: “I want them to call me on the phone” -(in the case of a plumber for example)

It could be lead generation- building an email list to market towards for future events or products.

Or it simply to be them to buy from you

The important part about selling directly is the barriers involved – and you are looking at them   – The PC, the internet and building of trust first before people will give out credit card details.

Very few people will buy on the first time visit to a website, unless they are buying form  large company they know about already.This is where the building of an email list can be stage one of selling to someone online:

2.    Traffic:  This is getting visitors to the site- either by Free methods in Google or paid Advertising using Pay Per Click – (Google Adwords). Both have their advantages.

Adwords is very fast, but can be very expensive, depend on which market you are in. Natural Search engine ranking is free, apart from the work to get it there, and can carry on for years, but takes time -up to 6 months or longer, depending on the market.

3.    Conversion: This is number of visitors that take an action at your site. It comes down to testing, measuring and trying new ideas. You site ned to apply the elements of Direct marketing site as this works well online, guiding the visitor to the action they need to take. To many paths and the visitor wont take any action.

I can help with cutting through all these challenges and understand what your site should focus on. I start with SEO (search engine optimization) but have found my clients needed more value as there were many un answered questions.

Even the smallest business can compete online, with the biggest players(they don’t yet understand yet either) A lot of services that were very expensive can have been come affordable.

Such as email marketing systems and automation: Check out iContact -  a fully functional email system for less than $50.00 a month.

And the best part- you can import an existing database without having to make them confirm their information again

And live customer service options like this: http://www.zopim.com/

Starting free or $9.95 for a 1 man band service.

If you are looking to Find out ways getting more Traffic from Google, and just how to market online effectively come along to My Free marketing event ;

“10 Simple Steps to Get your Website on to the Front Page of Google Bringing You More Business”

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