What is Search Engine Optimisation?

What is Search Engine Optimisation Really?

Many web design companies add this term to the services they provide. They think it means designing the site so that it is friendly to what Google is looking for. The owner of the site (unless informed) thinks that web developer will make the site in a way that makes it come up in front of the competition for the products or services they provide.

How about the Truth about Search Engine Optimisation?

A web designer would have you think that he has to do, is design the page in the right way, and you will appear at the top of the results. This can appear logical to the business owner.

But….. What is the real truth…. On page: (how the site is designed) is approximately on 20% of what actually makes sites come up first in the results. In some cases you can actually do everything wrong on your site, and because of other factors, you site appears high.

Competition and “votes” are the difference.

See Google has been ripped off before by sites being designed by webmasters, that have added items to the pages, that do not relate to that site. Therefore they created a system where other peoples opinions count “more” than your own.

This means that when another web page, links to your site, this counts as a “vote” for your site.  If the text in the link says “dog collars” - then Google is starting to think your site is about dog collars.

Now the quality and amount of the links is a factor, but you get the idea. Remember also that Google looks at individual pages, so if you have a large site, with many pages, if you are not linking to your home page with the keyword (The search term you want to found under) …you are already missing out.

I have seen this many times before…..and also other things some designers do, don’t allow Google to find parts of the site.

So What is the First Step to getting to the top of Google?

Request a Free No Obligation Site Review

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What is SEO?

What is SEO Really?

Now that question can be answered a few ways….

1. Whats does the business owner online think it is?

Here is what most business owners may answer:

“SEO or Search Engine Optimisation is when a computer geek does some things to my website so that it comes up in Google”

But this is really the expected “outcome”

1. What do web designers mostly thing SEO is?

They would mostly answer:

“Adding meta tags to the code of the pages when the site is almost finished”

Neither is right, however the outcome should always be in mind, which is:

“Get the site more traffic, generate more leads, make more sales, make the business more money.”

So What is the First Step?

Request a Free No Obligation Site Review

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Understanding Google

This an area for feedback to my ebook. You can also ask questions.

I also email, once a week to those who have a copy of the ebook, about the new developments of marketing online. Also how I have helped others.

Please feel free to comment (good and bad) and tell me what would help you most with your site.

Paul

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Keyword Links

If you understand Google, you know that getting links your site is important.

I recommend spending a large focus of getting a top search engine ranking on getting incoming links to your site.

You need to be getting Text Links to your site. Now many experts suggest that you should Mixthe text in the links. This is a slightly misleading statement, which if done wrong,  can slow any ranking down.

Let me show you what I mean. Lets say that I sell dog clothes online and I looking to be ranked for dog clothes or dog clothing. You could varied the links to my site like this:

1. dog clothes
2. dog clothing
3. designer dog clothing
4. small dog clothes
5. buy dog clothing

See some of the links say dog clothing, some say dog clothes. This in itself in confusing Google –I like to make it simple for them to understand what my site is about.

Do you sell dog clothing or dog clothes?
Should you rank for dog clothes or dog clothing?

See to rank high for any term, the majority of the links need to say the same thing or almost the same. Firstly lets focus our target aim:

Goal:  Rank Top 10 for Dog Clothes

Using this thought, they way you would mix up your back link text would be as follows:

1. Dog Clothes
2. Designer Dog Clothes
3. Small Dog Clothes
4. Extra Large Dog Clothes

Sure others will link to your site with different text, but ideally if you sell dog clothes, would most of the links have say “Dog Clothes” as part of the link?

Would this make sense from a human AND Google point of view?

Also by the way this is not the same: “Dog in Large Clothes” – The keywords are separated.

Keep this is mind when you are seeking links. And remember that focused effort is what will get results over time.

Please talk back to me and post questions here.

Paul

Check out Traffic Builder for hand free link building to a top ranking

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